Philosophy
CEAT Royal is a program for CEAT Loyal customers rewarding the experience and building a stronger emotional bond with CEAT. Like the name suggests treating its customers as "Royals" providing a higher plank of recognition and transformation. Through this program, CEAT endeavors to reward the best-managed fleets and strengthen the bond with its esteemed customers to create a strong platform for the future of the brand.
Objective
Fostering relationships with our major fleet owners is at the core of CEAT Royals. We aim to be the first choice for our customers by winning their trust on the road and off it. Hence, it is an emotion-driven initiative and not a transaction-led platform. This program is at the heart of our plans to evolve from being a manufacturer into a transportation partner of choice.
Activities
- Induction
- Dinner meet with ZM / ZBM
- Factory Visits
- Dinner meet with ZM / ZBM
- Service training
- Tyre maintenance training for staff
- Management training workshop
- Profile of Club Members carried on National transporters Magazines
- Profile Of Club Members and contact details featured on CEAT websites
- Birthday greeting
- Anniversary greeting
- Visits by VP's & GM's
- Birthday greeting
- Anniversary greeting
We thank our fleet owners and customers for the great response to CEAT Royals. We look forward to rapidly scaling up the program in the next quarter.
